One thing I've noticed everyone saying about AP style is that it significantly improves your chances of getting your information printed. It's easier to copy verbatim, or it's more articulate and easier to re-write for those journalists who won't just copy word-for-word. If a news release is printed in very casual writing, a journalist might not even take you seriously. AP style is the industry standard, and thus releases written in AP style are the most professional way. Now, not only will the reporter actually look at the information, but they are more inclined to use it in their writing.
An article I think describes the importance of AP Style best is "The AP Style Stickler" by Sandra Young.
So grab yourself an AP Stylebook online or your local bookstore (they're pretty cheap). Otherwise, check out the iPod app. Unfortunately Android market doesn't have one yet.
Want to learn more about AP style in general? Visit this short post about the basics.
Do you think there's something to be said for the obvious trend towards casual writing? I have only noticed in the last few years but advertisement and media writing has taken a turn towards conversational writing. It's become personal and casual. Personally, I'm a big fan!
ReplyDeleteIt is interesting that some people, regardless of the tools AP style gives us, would chose not to write in AP style. It is so important to understand because of the competitive edge it presents those who use it. Journalists want you to do the work, they don’t want to have to worry about converting to AP style.
ReplyDeleteKnowing AP style is definitely needed for clients and/or your boss to take you seriously in the PR world. You brought up a great point when you said a piece of work is more likely to be printed if AP style is used correctly. No one wants to print something with errors!
ReplyDeleteI agree with all of your primary points here, AP style is undoubtedly the framework for creating a successful piece of work. The level of professionalism in a news or press release is crucial to it even being read by other professional organizations.
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